This is due, in most part, to the business model of Brazilian carriers, who charge highly for the number of SMS messages sent, a fact that makes the intensive use of messaging an unattractive option for Brazil cellphone users. Brazil is the country, for example, where Orkut, one of the earliest examples of online social networks in the world, reached massive penetration, and also the market where messaging services like MSN Messenger found one of its largest audiences.īrazilian cellphone users, however, have not been historically known for their intense usage of messaging services, especially when compared to countries like the United States and The United Kingdom where SMS messaging is a much more widely adopted practice. Since the introduction of commercially available internet services in Brazil during the 1990’s, Brazilian PC users have been enthusiastic adopters of messaging and social networks.

WhatsApp and Mobile Device Messaging in Brazil

In this article we will look at the history of mobile messaging in Brazil, the current uses of WhatsApp and its main competitors in the country.

Brazil currently holds one of the largest and fastest growing user bases for WhatsApp in the world.

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